Sectors of Expertise
SECTORS OF EXPERTISE
Retail
Retailers are facing a profound change in their industry: consumers have taken the power, they compare offers and demand not only competitive prices but also quality, sustainable and ethical products, and a harmonized omni-channel customer experience, before, during and after the purchase act. The pandemic has accelerated the massive adoption of e-commerce and fostered the further growth of marketplaces.
Availability and shorter delivery times, quality of customer service, personalized offers, optimization of the customer journey… The retailer must master these dimensions and exploit the relevant data to win over and retain customers while preserving profitability.
There are several possible avenues of growth for retailers: diversification of the offer, targeting of new customer segments, digitalization, presence on marketplaces or international development. The success of these initiatives depends on a comprehensive approach, with a 360° vision, in project mode.
TELECOM
Telecom operators are faced with the need to invest more and more in their fixed and mobile networks to keep up with the explosion of data volumes, while being at the forefront of innovation to remain competitive (5G, fiber, etc.).
In this context, their ability to discern the best positioning for their service offering and to mobilize their organization in the interest of customer satisfaction is essential: general B2C service platform? CDN solutions for content providers? B2B cloud and cybersecurity solutions? Depending on the positioning, the development strategy will not be the same.
For their part, companies must optimize their telecom and network investments, make choices about the location and use of their strategic data, striking a balance between agility and security, between profitability and respect for customer data confidentiality. Private or hybrid Cloud solutions, the use of SaaS-type applications, and cybersecurity are all subjects that they need to master.
MEDIA
The delinearization of content, the importance of SVOD platforms in securing talent and financing content creation : the media world has been totally transformed over the last few years, and the challenges of growth and profitability are ever greater.
In this context, building customer loyalty and capturing audiences has become a complicated challenge. Media companies need to secure access to content and offer users a seamless experience across TV, tablet and smartphone screens, whether streaming or on-demand. They need to have the critical size to achieve this: acquisitions, development of the customer base in several countries, technological or creative partnerships, are some of the possible axes.
The media strategy of companies is also disrupted by the weight of digital: retail media, primarily display and search, creation of content relayed on social networks and traditional media plans are to be articulated according to the objectives: impact on sales, brand awareness, medium-term impact of campaigns.
HIGH TECH
High Tech companies are even more than others subject to accelerated development cycles: innovation and differentiation are fundamental for them, in order to face not only direct competitors who are often very aggressive on price, but also new disruptive players.
Targeting new geographical markets or fields of application, setting up an Open Innovation process with university researchers, start-ups or other players in the ecosystem, forging strategic alliances on complementary technologies, are all possible actions to gain competitiveness, maintain a technological lead and mobilize teams on strategic priorities for the company.
